Our Story

Proper is built on a passion for superior quality and innovative products that deliver a proven and consistent experience, and we’re committed to doing it better than anyone else.

Whether you're cautious and curious or experienced and educated about cannabis, we're here to share our passion with you and all of Canada.The Proper Cannabis Company is different from what you've seen so far in Canada in the world of legalization. In a world of mega-cannabis corps, factory farming and an industry dominated by stock price news and buy-ins from global conglomerates looking to cash in on the green rush, Proper is a little different.

We're a fiercely independent, craft cannabis company that develops products the old-fashioned way. With real people who care about the experience you have with cannabis and how it can enhance your life and lifestyle.

Sure, there's years of work that have gone into developing our first products. Exhaustive research, behind-the-scenes logistics, regulatory exploration and navigation (that's saying something) and getting production and distribution secured. But before that, we've been taking our time to launch with distinctive products like our hand-crafted sparkling cannabis beverage. They're delicious, light and refreshing and they've been carefully created to give you an experience that's social and fun, without the morning-after challenges that alcohol-spiked beverages can give you. That means good times followed by mornings that don't hang over you.

The trial and error of creating the flavour, testing, tweaking, retesting until we perfected the proper recipe and a craft-brewed, cannabis-infused sparkling water that we're proud to give the Proper stamp of approval was truly a labour of love.

Our little band of tasters, testers, designers and developers spent the time, sampled (a lot), laughed, argued and talked to Canadians everywhere about what they wanted from a craft cannabis company. We think we've nailed it and we hope you'll agree. Just like any great endeavour, the launch of Proper Cannabis Company is the culmination of a small group of people who care deeply about what they're putting into the world and about the happiness our products can help people share.

At Proper, we're small, but we're thinking big about how we can bring you the next great cannabis product.

The Founder


Proper has partnered with Molecule, one of Canada’s premier cannabis licensed processors. This outstanding relationship has resulted in some of the most delicious, low-calorie beverages on the market.

We will be rolling out additional edible items in the months ahead, so stay tuned!

Higher Purpose – Educate, Advocate, Innovate

At Proper, we're committed to your experience with our products being the ultimate in flavour, effect and enjoyment. We want you to experience the quality we've spent years developing and to feel confident recommending Proper to your friends and family. But we're also about more than just a proper good time.

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We're also about helping inspire and continue conversations we're having across Canada about cannabis and about the world we live in. That's why we're also committed to providing education about Cannabis 2.0 as a resource for everyone. We believe that the more we know, the better choices we can make. And those choices also extend to the culture around us. That's why we'll be announcing initiatives surrounding our advocacy role for environmental and equality issues that will help us give back and continue to build that conversation. Finally, we'll continue to develop new ways to innovate and contribute to changing the landscape around cannabis at home and abroad.


When you look through our site and follow us on social, you'll see that we'll be putting up content that keeps you informed and engaged in a proper fashion about the world of Cannabis 2.0. You'll be able to learn about how we're doing things a little differently as the indie in the game and how we're going to be launching innovative products and partnerships. So stay tuned and follow us to learn more.


Part of our higher purpose is to give back by donating a portion of our profits to environmental and social justice causes that are doing critical work for our planet and our communities. We'll also be promoting their good work so that you can learn more and get involved. Together, we can show them some proper respect.


At Proper, we don't do things like the big guys. We're not building massive factories or taking the big pharma approach to cannabis. We're innovating by staying lean and working with partners who are all about quality above quantity. We're not trying to flood the market, we're trying to develop incredible products with a lot of love. So look for more info from us on how we'll be changing the game in 2020!


Derek Prentice, Founder/President

Derek has over 25 years experience as a marketing, business and corporate development entrepreneur. Most recently, Derek has been developing and launching Omega-3/CBD brain health nutraceuticals for a US based supplements company.

Derek has owned and operated several businesses including Grand Touring Baby Inc., a North American CPG distribution company with a focus on juvenile products and toys. Grand Touring Baby Inc. negotiated licenses with world class brands like Disney, Hasbro and Fisher-Price, and sold product to every major retail store in Canada and the USA for over 11 years.

Prior to Grand Touring Baby Inc., Derek owned and operated an advertising and marketing agency in Toronto that produced work for companies like Pfizer, Clublink, Canada’s Wonderland and the LCBO. Derek also assisted WeedMD in their efforts to raise capital investment and filled the role of Marketing Manager in WeedMD’s early years.

Jeremy Blumer, CFO

Jeremy is the former Head of Accounting of BlackBerry Ltd. where he led all global reporting & compliance for operations in over 50 countries worldwide. He also oversaw all quarterly and yearly reporting to the SEC.

Most recently, he was the CFO for Maricann Group Inc. where he successfully led the RTO transaction. Jeremy brings over 25 years of finance experience in the fields of complex accounting and reporting, operational finance, planning & analysis, M&A and international modeling within both public and private company environments. Jeremy did his articling with Ernst & Young and holds a CPA, CA designation as well as a BComm from Queen’s University.